Fast Facts

Everything you need to know

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, the ninth-oldest bowl game in the country and one of New Year’s Six Bowls selected to host the College Football Playoff. In 2014 and 2015, the Chick-fil-A Peach Bowl hosted top nationally ranked teams as assigned by the College Football Playoff Selection Committee. In 2016, the Bowl hosted its first College Football Playoff Semifinal between No. 1 Alabama and No. 4 Washington. This season, the Chick-fil-A Peach Bowl celebrates its 50th Anniversary, it’s Golden Season, at the pinnacle of college football.

The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent (26 of 49) of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $161 million in team payouts over its 49-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $22.1 million to organizations in need since 2002. Peach Bowl, Inc. also owns and manages the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament and is the presenting sponsor and manager of The Dodd Trophy national coach of the year award.

For more information, visit Chick-fil-APeachBowl.com, follow us on Twitter at @CFAPeachBowl and find us on Facebook at Facebook.com/ChickfilAPeachBowl.

Who’s Playing

Assigned by College Football Playoff Selection Committee on Dec. 3

When

Jan. 1, 2018
12:30 p.m.  EST 

Where

Mercedes-Benz Stadium,
Atlanta

Team Payout

  • $12 million in total team payouts
    ($4 million per conference plus additional $2 million for teamexpenses)
  • More than $161 million all-time team payouts.

TV

  • Nationally televised by ESPN
  • Viewership of 19.8 million peak households in 2016, with a total of 111 million all-time households

Attendance

2.88 million fans in attendance since 1968

Charity

“College Football’s Most Charitable Bowl Game” increased its charitable and scholarship contributions by 8% in 2016 – giving a total of $1.7 million to those in need. The Bowl has now given a total of $22.1 million in charity and scholarship since 2002.

More Than A Game

The Peach Bowl, Inc. family of properties also includes the Chick-fil-A Kickoff Game, a marquee neutral-site matchup of top-ranked teams that opens each season, the Chick-fil-A Peach Bowl Challenge charity golf tournament each spring and The Dodd Trophy presented by the Chick-fil-A Peach Bowl, the nation’s most coveted national coach of the year award.

Leadership

  • Chick-fil-A Peach Bowl Chairman:
    Percy Vaughn
  • President & CEO, Peach Bowl, Inc:
    Gary P. Stokan

Title Sponsor

Chick-fil-A, Inc. became the Bowl’s first-ever title sponsor in December 1996.

Media Contacts

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