Children’s Healthcare of Atlanta and Peach Bowl, Inc. Team Up for Peach Bowl Touchdowns for Children’s Fundraising Campaign

College football fans can fight pediatric cancer by pledging donations throughout the season

ATLANTA (Aug. 23, 2019) – Children’s Healthcare of Atlanta and Peach Bowl, Inc. have kicked off the third-annual Peach Bowl Touchdowns for Children’s (T4C) fundraising campaign. This year, funds raised for Children’s will specifically benefit the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, one of the largest cancer centers in the country.

The unique and competitive campaign provides alumni and fans the opportunity to make a difference and fight pediatric cancer by donating to Children’s every time their favorite college football team scores a touchdown during the 12-game regular season.

Heading into its third season, T4C has raised a total of $886,576 for the patients at Children’s. This year, the goal is $500,000, and Peach Bowl, Inc. will once again match every dollar raised from the campaign.

“The only thing that can make your favorite team’s touchdown even more exciting is knowing your efforts are supporting patients and families fighting against pediatric cancer,” said Scott Hodoval, vice president of the Children’s Foundation. “We are so grateful to the amazing college football fans, Children’s supporters and Peach Bowl, Inc. for generously giving to make kids better today and healthier tomorrow.”

There are multiple ways to get involved, including setting up a pledge-per-touchdown amount or making a one-time donation to Children’s. Participants also can create a team fundraising page that allows their supporters to contribute directly, or a group fundraising page to join forces with others – from neighbors and co-workers to friends and family – to combine donations for Children’s through their own pledges via their respective college football teams.

“We are honored to continue our partnership with Children’s through this unique initiative that rallies the city’s passionate college football community,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “The more touchdowns that each fan’s team scores this season, the more donations we’ll raise to fund innovative research to find new treatments and cures. Together, we can work to end pediatric cancer in honor of Anna Charles ‘AC’ Hollis.”

The group or organization that raises the most money not only will receive tickets to the College Football Playoff Semifinal at the Chick-fil-A Peach Bowl on Dec. 28, but will also be recognized with the 2019 Anna Charles Hollis T4C Trophy on the field during the game. The trophy is named in memory of AC Hollis, a former Aflac Cancer Center patient and the daughter of Peach Bowl, Inc. VP of Sales Benji Hollis, who passed away from acute myeloid leukemia in September 2018.

While it’s not too early to sign up and make a pledge, the campaign will officially commence during the Chick-fil-A Kickoff Game on Aug. 31 featuring the Duke Blue Devils vs. the Alabama Crimson Tide.

For more information on joining to support Children’s patients or to check out the current fundraising leaderboard, visit choa.org/t4c.

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