Delta Senior Vice President of Global Sales Named Peach Bowl, Inc. Chairman

ATLANTA (Aug. 28, 2018) – Bob Somers, the senior vice president of global sales for Delta Air Lines, has begun his three-year tenure as chairman of Peach Bowl, Inc. Somers takes the reins from immediate past chair Percy Vaughn of KIA Motors this week heading into the organization’s Chick-fil-A Kickoff Game featuring No. 6 Washington vs. No. 9 Auburn on Sept. 1.

Somers previously served as vice chairman and governance committee chairman for two years during the organization’s record-setting Golden Season in 2017, which saw new organizational records for combined attendance (222,546), television viewership (25.8 million) and total team payouts ($27.5 million).

“Bob and Delta’s senior management leadership have been a critical part of Peach Bowl, Inc.’s success,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “His commitment to excellence at all levels and his very high standards have helped carry our organization through numerous milestones in our history as we celebrated our 50th anniversary and made the move into Mercedes-Benz Stadium.”

Somers’ primary responsibility as chairman will be to oversee Peach Bowl, Inc.’s Board of Trustees, which governs Peach Bowl, Inc. This includes management of the Chick-fil-A Peach Bowl, the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf event and The Dodd Trophy.

“This is an exciting time for us as an organization with our recent contract renewal with the College Football Playoff and hosting our next Semifinal Game in 2019,” said Somers. “I’m looking forward to continuing our recent momentum and furthering our mission to build on Atlanta’s distinction as the Capital of College Football.”

Somers has more than 35 years of industry experience, beginning his time with Delta Air Lines in airport customer service. Since joining Delta in 1983, Somers has moved up through numerous positions within the airline, but currently serves as senior vice president of global sales, where he is responsible for leading a global sales team focused on maximizing premium revenue and share performance with Delta’s commercial account base.

He serves on the boards of the Bobby Dodd Coach of the Year and the Chick-fil-A College Football Hall of Fame, along with his position as chairman of Peach Bowl, Inc. In addition to his significant roles within college football, he also serves on the boards of the Foundation for Hospital Art and the Atlanta Convention & Visitors Bureau.

Somers is a member of the Association of Corporate Travel Executives and the Global Business Travel Association. In addition, Bob has been honored by Business Travel News as one of the 25 Most Influential Business Travel Executives of 2016.


 About Peach Bowl, Inc.:

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. Last year, the Peach Bowl celebrated its Golden Season, including its 50-year history of traditions and successes as the nation’s ninth-oldest bowl organization. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 54 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $240.5 million in team payouts over its 50-year history. Peach Bowl, Inc. also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $31.6 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament, manages The Dodd Trophy national coach of the year award and led the relocation and financial foundation of the College Football Hall of Fame to Atlanta. For more information, visit or follow us on Twitter at @CFAPeachBowl and find us on Facebook at

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