Peach Bowl’s Golden Season Delivers Golden Results

Chick-fil-A Peach Bowl and Chick-fil-A Kickoff Games draw record attendance, viewership and team payout figures

ATLANTA (Feb.1, 2018) –The Peach Bowl’s Golden Season delivered golden results as the Chick-fil-A Peach Bowl and Chick-fil-A Kickoff Game events set new organizational records for combined attendance (222,546), television viewership (25.8 million) and total team payouts ($27.5 million).

The records represent the highest season totals for the organization in its 50-year history and came as a result of two Chick-fil-A Kickoff Games on Labor Day weekend featuring (3) Florida State vs. (1) Alabama and (25) Tennessee vs. Georgia Tech, along with the 50th Anniversary Chick-fil-A Peach Bowl on New Year’s Day between (12) UCF and (7) Auburn. All three games were sellouts.

“It was a monumental year on every level. To start the season with Florida State and Alabama in the ‘Greatest Opener of All Time’ and cap it off with our 50th Anniversary game and two teams ranked in the AP’s final top 10, our Golden Season surpassed every expectation we had,” said Gary Stokan, Peach Bowl, Inc. CEO and president.

Event Attendance TV Viewership
Total Team Payout
Chick-fil-A Kickoff Game 1 (#3 Florida State vs. #1 Alabama) 76,330  12.3 million $10 million
Chick-fil-A Kickoff Game 2(#25 Tennessee vs. Georgia Tech) 75,107  5.1 million $5.5 million
Chick-fil-A Peach Bowl (#12 UCF vs. #7 Auburn) 71,109  8.4 million  $12 million 
TOTAL 222,546  25.8 million $ 27.5 million

“It’s fitting that we recorded our best season to date and got to celebrate our 50th Anniversary at the same time,” said Percy Vaughn, Peach Bowl, Inc. chairman. “We created a lot of memories for our players, coaches and fans this year. It truly was a golden season.”

Celebrating 50 Years in the Books

The Peach Bowl celebrated its Golden Season throughout the 2017-18 college football year, including its 50-year history of traditions and successes as the nation’s ninth-oldest bowl organization. Its Golden Season kicked off with a historic weekend of two Chick-fil-A Kickoff Games featuring the first college games played in the new Mercedes-Benz Stadium. On Jan. 1, 2018, the Chick-fil-A Peach Bowl played its 50th Anniversary game in what represented the first New Year’s Six bowl game to play on New Year’s Day leading into both College Football Playoff Semifinals. The Golden Season concluded with Peach Bowl, Inc. assisting the city of Atlanta host the College Football Playoff National Championship on Jan. 8.  

To commemorate its Golden Season, the Peach Bowl also conducted a series of celebrations and initiatives to recognize some of its historic milestones on and off the field during the past 50 years. The celebrations ranged from the donation of a 30-foot steel-peach art sculpture for the city of Atlanta, to the recognition of an Honorary 50th Anniversary team, as well as the launch of the Chick-fil-A Peach Bowl Touchdowns for Children’s fundraising campaign and stadium presentations across the country to honor past Chick-fil-A Peach Bowl teams.  

Commemorating its first 50 years, the Bowl was honored by the City of Atlanta with two special recognitions. First, the Atlanta City Council proclaimed Nov. 6 as Chick-fil-A Peach Bowl Day in honor of the game’s 50th Anniversary. Second, in December Mayor Kasim Reed presented the Phoenix Award – the city’s highest honor – to the Peach Bowl for its cumulative positive impact on the city.

Industry-Leading Community Impact

During the past 50 years, Peach Bowl, Inc. events have drawn more than 3.8 million fans to its games, resulting in an economic impact of more than $995 million and $56.4 million in direct tax revenue for the city of Atlanta since 1999. The Peach Bowl has also disbursed $240.5 million in team payouts over its 50-year history.

In 2017, Peach Bowl, Inc. recorded its 11th consecutive year of donating more than $1 million in charity and scholarship, continuing its position as college football’s most charitable bowl organization.

More than $1.3 million was donated to organizations such as Atlanta Public Schools, Children’s Healthcare of Atlanta, the Georgia Lions Lighthouse Foundation, WinShape Homes Foundation and multiple university scholarship endowments among many others.


About Peach Bowl, Inc.

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. This season, the Peach Bowl celebrated its Golden Season, including its 50-year history of traditions and successes as the nation’s ninth-oldest bowl organization. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 54 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $240.5 million in team payouts over its 50-year history. The Peach Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $22.2 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament and manages The Dodd Trophy national coach of the year award. For more information, visit or follow us on Twitter at @CFAPeachBowl and find us on Facebook at

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