Chick-fil-A Peach Bowl Game Day Filled with Fan Activities For UCF and Auburn Faithful

ATLANTA – Fans heading to Atlanta for the 2018 Chick-fil-A Peach Bowl will be treated to a full slate of game day activities that kick off well before No. 12 UCF and No. 7 Auburn take the field.

Long regarded as the official kickoff for game day, The Chick-fil-A Peach Bowl Parade Presented by Lions Club International spreads football festivity throughout downtown Atlanta.  This free event will travel around Centennial Olympic Park and conclude at FanFest in the Georgia World Congress Center.  The parade will feature the pageantry of floats, classic cars, cheerleaders, mascots and award-winning marching bands. The parade begins at the corner of Centennial Olympic Park Drive and Baker Streets in downtown Atlanta at 8 a.m. EST.

A four-hour game day celebration of college football, Chick-fil-A Peach Bowl FanFest, presented by Tyson, serves as the ultimate pregame family destination for every fan. Serving up food, interactive games, entertainment, official limited-merchandise, giveaways and more, FanFest is the ideal opening act before you head to Mercedes-Benz Stadium for kickoff. The event will be highlighted by a massive pep rally with both team’s official bands and cheerleaders.

To celebrate the Chick-fil-A Peach Bowl’s 50th Anniversary this year, FanFest will also feature a panelist discussion moderated by media personality Rachel Baribeau with an esteemed list of panelists that includes Bill Curry, David Cutcliffe, Danny Ford, Larry Kehres and Steve Spurrier.

FanFest presented by Tyson starts at 8 a.m. and wraps up at Noon. UCF and Auburn will square off at 12:30 p.m. EST and the game can be seen on ESPN.

Game Day Timeline:

8 a.m. – 9 a.m. EST           Chick-fil-A Peach Bowl Parade Presented by Lions Club International

8 a.m. – Noon EST            FanFest presented by Tyson (GWCC, Halls C1 &C2)

9:05 a.m. EST                     Coaches Panel

10:15 a.m. EST                   Auburn Pep Rally (GWCC, Halls C1 & C2)

10:50 a.m. EST                   UCF Pep Rally (GWCC, Halls C1 & C2)

12:30 p.m. EST                   50th Annual Chick-fil-A Peach Bowl (Mercedes-Benz Stadium)

[times subject to change]


About Peach Bowl, Inc.:

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. This season, the Chick-fil-A Peach Bowl is celebrating its Golden Season, including its 50-year history of traditions and successes as the nation’s ninth-oldest bowl organization. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $160 million in team payouts over its 50-year history. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $21 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament and manages The Dodd Trophy national coach of the year award. For more information, visit or follow us on Twitter at @CFAPeachBowl and find us on Facebook at



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