Children’s Healthcare of Atlanta, Chick-fil-A Peach Bowl Raise $280,000 Through Touchdowns for Children’s Fundraising Campaign

Georgia Bulldog fans top all other schools in charitable donations

ATLANTA (Dec. 22, 2017) – Children’s Healthcare of Atlanta and the Chick-fil-A Peach Bowl teamed up to raise a total of $280,358 for the first-ever Chick-fil-A Peach Bowl Touchdowns for Children’s fundraising campaign. College football fans collectively donated $140,179, which was matched by an additional $140,179 donation by the Chick-fil-A Peach Bowl to bring the campaign total to $280,358.

Throughout the season, Children’s Healthcare of Atlanta and the Chick-fil-A Peach Bowl partnered to give college football fans the chance to support their teams and Children’s through a unique and competitive fundraising initiative. Chick-fil-A Peach Bowl Touchdowns for Children’s encouraged alumni and fans to make pledges to Children’s based on how many touchdowns their college teams scored throughout the 12-game regular football season.

Similar to college football, fan bases competed against one another to earn the Chick-fil-A Peach Bowl Touchdowns for Children’s Cup and the chance to be recognized at the 50th Anniversary Chick-fil-A Peach Bowl on New Year’s Day.

In a competitive battle, Georgia Bulldog fans came out on top, raising a total of $54,739. Georgia Tech came in second place raising $51,774, while Clemson raised the third-highest amount at $7,411. All proceeds will go directly to Children’s Healthcare of Atlanta.

Top 10 Final Results By School

School Amount Raised 
Georgia $54,739
Georgia Tech $51,774
Clemson $7,411
Duke $2,800
Vanderbilt $2,600
California $1,400
Notre Dame $1,045
Alabama $887
Auburn $747
North Carolina $720


“Atlanta certainly lived up to its reputation as the ‘College Football Capital’ with the city’s passionate college football community joining forces to raise donations for such an honorable cause,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “To celebrate our 50th Anniversary, we’re thrilled to be able to match the original amount raised and further give back to Children’s Healthcare of Atlanta in its mission to positively support kids.”

“As a non-profit organization, Children’s relies on the generosity of the community to support the important programs and services we provide, said Scott Hodoval, Vice President, Development for Children’s Healthcare of Atlanta.  We are so appreciative of how college football fans have embraced the T4C program, and wish to thank them along with our wonderful partners with the Chick-Fil-A Peach Bowl who matched fan support to raise these important dollars for kids.”

For more information on Chick-fil-A Peach Bowl Touchdowns for Children’s, visit


Children’s Healthcare of Atlanta

Children’s Healthcare of Atlanta has been 100 percent dedicated to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow. Our specialized care helps children get better faster and live healthier lives. Managing more than a million patient visits annually at three hospitals, Marcus Autism Center, and 27 neighborhood locations, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report. With generous philanthropic and volunteer support since 1915, Children’s has impacted the lives of children in Georgia, the United States and throughout the world. Visit for more information.

About Peach Bowl, Inc.:

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. This season, the Chick-fil-A Peach Bowl is celebrating its Golden Season, including its 50-year history of traditions and successes as the nation’s ninth-oldest bowl organization. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $160 million in team payouts over its 50-year history. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $21 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament and manages The Dodd Trophy national coach of the year award. For more information, visit or follow us on Twitter at @CFAPeachBowl

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