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Chick-fil-A Peach Bowl Honored with Phoenix Award

The highest honor an organization can receive from the city of Atlanta

ATLANTA (Nov. 16, 2017) – The Chick-fil-A Peach Bowl has been presented with the Phoenix Award, the highest honor an individual or group can receive from the mayor of Atlanta. The award recognizes outstanding achievements and service to the city, state, nation or world.

The award was given to the Chick-fil-A Peach Bowl to commemorate the organization’s Golden Season, including its 50-year history, traditions and successes as the nation’s ninth-oldest bowl organization, as well as to recognize its impact on Atlanta over the past 50 years.

“For 50 years, the Chick-Fil-A Peach Bowl has served as the highlight of the college football season for thousands of fans each year,” said Atlanta Mayor Kasim Reed. “From economic impact to visibility on a national stage and its involvement in our community, the Bowl has truly left a mark on the city.”

During the past 50 years, the Chick-fil-A Peach Bowl has drawn more than 2.88 million fans and visitors to its bowl games, which has resulted in an economic impact of more than $598.4 million and $30.8 million in direct tax revenue for the city of Atlanta since 1999. The Chick-fil-A Peach Bowl has also disbursed $160 million in team payouts over its 50-year history and leads all other bowl game organizations in charitable and scholarship contributions, giving more than $22 million to organizations in need since 2002.

Additionally, the Bowl has delivered more than 110 million television viewers, adding to Atlanta’s profile as a top-tier sports host city and securing its position as the epicenter of college football for the nation.

“The Atlanta community has been instrumental in helping us achieve our mission of being the best of the best within the bowl industry,” said Chick-fil-A Peach Bowl CEO & President Gary Stokan. “We’re humbled and honored by this award and look forward to continuing to make an impact, both on and off the field, over the next 50 years.”

“All of our staff, Board, volunteers, sponsors, partners and the greater community helped make this recognition a reality,” said Chick-fil-A Peach Bowl Chairman Percy Vaughn. “I can’t think of a more fitting ‘birthday present’ to celebrate our Golden Season this year.”

The Chick-fil-A Peach Bowl’s Golden Season kicked off with a historic weekend in the Chick-fil-A Kickoff Games featuring the first college games played in the new Mercedes-Benz Stadium between #3 Florida State vs. #1 Alabama and Tennessee vs. Georgia Tech. On Jan. 1, 2018, the Chick-fil-A Peach Bowl will play its 50th Anniversary game in what will be the first New Year’s Six bowl game to play on New Year’s Day (12:30 p.m. ET) and will feature an elite matchup that leads into both College Football Playoff Semifinal games. The Golden Season will then conclude with the Chick-fil-A Peach Bowl playing its part in helping the city of Atlanta host the College Football Playoff National Championship.

@CFAPeachBowl

About Peach Bowl, Inc.:

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. This season, the Chick-fil-A Peach Bowl is celebrating its Golden Season, including its 50-year history of traditions and successes as the nation’s ninth-oldest bowl organization. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $160 million in team payouts over its 50-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $21 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament and manages The Dodd Trophy national coach of the year award. For more information, visit Chick-fil-APeachBowl.com or follow us on Twitter at @CFAPeachBowl and find us on Facebook at Facebook.com/CFAPeachBowl.

About the Phoenix Award:

The Phoenix Award is the highest honor an individual or group can receive from the Mayor of Atlanta. The award recognizes outstanding achievements and service to the city, state, nation or world. Previous Phoenix Award winners include individuals such as Nobel Peace Prize winner Muhammad Yunnus, five-time world heavyweight champion Evander Holyfield, Tyler Perry, WSB-TV Channel 2 journalist Monica Pearson and Turner Broadcasting System Chairman and CEO Philip Kent.

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