PrimeSport Renews Official Hospitality and Fan Travel Partnership with Chick-fil-A Peach Bowl and Chick-fil-A Kickoff Games

ATLANTA – Extending a partnership that dates back to 2012, PrimeSport will continue its official travel and hospitality package offerings for the Chick-fil-A Peach Bowl, as well as the Chick-fil-A Kickoff Game.

After mutually agreeing on the extension, PrimeSport will once again serve as the Official VIP Hospitality and Fan Travel Provider for the Chick-fil-A Peach Bowl and the annual opening-week tradition, the Chick-fil-A Kickoff Game. PrimeSport will additionally serve as the Official Ticket Exchange partner of the Chick-fil-A Kickoff Game.

“We look forward to extending our relationship with PrimeSport,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “As we continue to host some of the best teams in the country in our games, we know that PrimeSport will continue to provide great fan experiences to those attending.”

“This partnership has grown over the years and extending it was only natural,” PrimeSport Senior Vice President Business Development Michael Huber said. “Creating fan experiences for such high-quality events like the Chick-fil-A Peach Bowl and the Chick-fil-A Kickoff Game is our foundation. We look forward to continuing our relationship.”

This year’s Chick-fil-A Peach Bowl will be Jan. 1, 2018 at 12:30 p.m. ET at the newly opened Mercedes-Benz Stadium in Atlanta. The 2018 Chick-fil-A Kickoff Game will feature Auburn vs. Washington on Sept. 2.

In 2016, the Chick-fil-A Peach Bowl served as a College Football Playoff Semifinal with No. 1 Alabama defeating No. 4 Washington, 24-7. The game will again host a national semifinal in 2019 as it maintains prominent positioning as a New Year’s Six member selected to host the College Football Playoff.

For more information and to secure a fan travel package, visit


Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. This season, the Chick-fil-A Peach Bowl is celebrating its Golden Season, including its 50-year history of traditions and successes as the nation’s ninth-oldest bowl organization. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $160 million in team payouts over its 50-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $21 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament and manages The Dodd Trophy national coach of the year award. For more information, visit or follow us on Twitter at @CFAPeachBowl and find us on Facebook at


With more than 20 years delivering experiential programs to the largest sporting events in the world, PrimeSport leads the industry in official access and hospitality. PrimeSport is the official partner to more than 150 event properties, universities and professional teams with activations at the Super Bowl, Final Four, Ryder Cup, Rose Bowl, Wimbledon and more.


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