Children’s Healthcare of Atlanta, Chick-fil-A Peach Bowl Team Up to Debut Touchdowns for Children’s Fundraising Campaign

Avid college football fans will have the opportunity to pledge donations throughout the season

ATLANTA (Aug. 29, 2017) – Children’s Healthcare of Atlanta and the Chick-fil-A Peach Bowl are joining hands to give college football fans the chance to support their teams and Children’s through a unique and competitive fundraising experience. Chick-fil-A Peach Bowl Touchdowns for Children’s (T4C) will allow alumni and fans to make pledges to Children’s Healthcare of Atlanta based on how many touchdowns their college teams’ score during the 12-game regular football season.

Participants will choose the school they’d like to support, select a fundraising goal if they desire and then rally their friends, family, coworkers and neighbors to join them. Similar to college football, T4C fan bases will compete against one another to earn the Chick-fil-A Peach Bowl T4C Cup and be recognized at the Chick-fil-A Peach Bowl on New Year’s Day. The Chick-fil-A Peach Bowl will match the first $200,000 pledged, for a potential total of more than $400,000 that will go directly to Children’s.

“We’re honored to partner with Children’s on a unique initiative that rallies Atlanta’s passionate college football community together for such a meaningful cause,” said Gary Stokan, CEO and president of Peach Bowl, Inc. “The more touchdowns each fan’s team scores this season, the more donations we’ll raise for those children who need it the most. It’s truly a win-win for everyone involved.”

The campaign will make its primetime debut during the Chick-fil-A Kickoff Games on Labor Day weekend featuring Florida State vs. Alabama and Tennessee vs. Georgia Tech. Each school will have a Children’s patient super-fan representing them on the field, ranging from childhood cancer champions to Urgent Care Center regulars.

For more information, visit The school that raises the most money will be recognized at the Chick-fil-A Peach Bowl. Signing up as a team rep allows you the chance to earn prizes like a T4C T-shirt, an autographed item signed by your favorite team’s coaches and Visa gift cards.


Children’s Healthcare of Atlanta

Children’s Healthcare of Atlanta has been 100 percent dedicated to kids for more than 100 years. A not-for-profit organization, Children’s is dedicated to making kids better today and healthier tomorrow. Our specialized care helps children get better faster and live healthier lives. Managing more than a million patient visits annually at three hospitals, Marcus Autism Center, and 27 neighborhood locations, Children’s is the largest healthcare provider for children in Georgia and one of the largest pediatric clinical care providers in the country. Children’s offers access to more than 60 pediatric specialties and programs and is ranked among the top children’s hospitals in the country by U.S. News & World Report. With generous philanthropic and volunteer support since 1915, Children’s has impacted the lives of children in Georgia, the United States and throughout the world. Visit for more information. 

About Peach Bowl, Inc.:

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, one of the New Year’s Six Bowls selected to host the College Football Playoff. This season, the Chick-fil-A Peach Bowl is celebrating its 50th Anniversary as part of its Golden Season, including its 50-year history, traditions and successes as the nation’s ninth-oldest bowl organization. The Bowl has earned a reputation as one of the most competitive bowls in the country, with 53 percent of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $160 million in team payouts over its 50-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $21 million to organizations in need since 2002. Peach Bowl, Inc. also runs the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament and manages The Dodd Trophy national coach of the year award. For more information, visit or follow us on Twitter at @CFAPeachBowl and find us on Facebook at

Prev Next


Go deep to receive the latest in news, updates and events each month!