Chick-fil-A Peach Bowl Adds Staff and Refines Roles in Preparation for College Football Playoff Semifinal

Chick-fil-A Peach Bowl Adds Staff and Refines Roles in Preparation for College Football Playoff Semifinal

ATLANTA (September 20, 2016) – Chick-fil-A Peach Bowl President and CEO Gary Stokan today announced three staff changes within the bowl’s marketing and communications departments as the bowl ramps up preparations to host its first College Football Playoff Semifinal on Dec. 31.

The staff additions and role changes will improve productivity and efficiencies within the two departments as the Chick-fil-A Peach Bowl enters its most important season.

“In everything we do, we strive for excellence. From game operations, to our fan and team experience, to our charitable giving – everything is designed to be the best of the best,” Stokan said. “We feel strongly that we have the best and most talented staff in the right roles and that this group will work together to successfully host the best College Football Playoff Semifinal to date.”

Jessica Lumsden, who has served as the organization’s director of communications since 2010, has been transitioned to director of integrated marketing. Lumsden’s role, which previously included media relations, media operations, digital media and print production, will now focus on digital and owned media assets, including the execution of the organization’s overall marketing and branding strategies and the Bowl’s website presence and digital marketing efforts. Prior to joining the Chick-fil-A Peach Bowl team, she served as the assistant director of alumni relations at James Madison University, and as the public relations specialist at the Atlanta Convention & Visitors Bureau. 

Kacie Hudson has been promoted to marketing and digital manager, having previously served as marketing coordinator. Hudson is responsible for the organization’s social media platforms as well as supporting a variety of traditional and digital marketing and branding initiatives for the Chick-fil-A Peach Bowl family of events including the Chick-fil-A Kickoff Game and the Chick-fil-A Peach Bowl Challenge charity golf tournament. Prior to joining the organization in 2013, Hudson was a marketing graduate assistant for Georgia State University Athletics.

Dillon Faulkner has been hired as communications manager and will take over a large part of the day-to-day public relations and media operations responsibilities as well as working with the Chick-fil-A Peach Bowl’s philanthropic platforms and charitable and scholarship giving initiatives. Faulkner previously worked for Edelman, an international communications marketing firm, where he served as the primary lead on the Peach Bowl, Inc. account. He also worked with a number of other large clients such as the Atlanta Hawks, Arby’s Restaurant Group, Inc., and Papa John’s International, Inc.’s sports partnerships with the NFL and MLB, among others.


About Peach Bowl, Inc.:

Peach Bowl, Inc. operates the Chick-fil-A Peach Bowl, the ninth-oldest bowl game in the country and one of New Year’s Six Bowls selected to host the College Football Playoff. In 2014 and 2015, the Chick-fil-A Peach Bowl hosted top nationally ranked teams as assigned by the College Football Playoff Selection Committee. In 2016, the Bowl will host its first College Football Playoff Semifinal (#1 vs. #4 or #2 vs. #3). The Bowl has earned a reputation as one of the most competitive bowls in the country, with 54 percent (26 of 48) of its games being decided by a touchdown or less. Peach Bowl, Inc. has disbursed $150 million in team payouts over its 48-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl game organizations in charitable and scholarship contributions, giving more than $19.8 million to organizations in need since 2002. Peach Bowl, Inc. also owns and manages the Chick-fil-A Kickoff Game, the Chick-fil-A Peach Bowl Challenge charity golf tournament and is the presenting sponsor and manager of The Dodd Trophy national coach of the year award. For more information, visit or follow us on Twitter at @CFAPeachBowl and find us on Facebook at


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